To Improve Your Bottom Line with
Radio Advertising That City People are
Actually Listening To Please Speak to
Radio Advertising That City People are
Actually Listening To Please Speak to
Andy Brown
Andy [@] zfmcountrywide.com
0405 900486
Internet Radio Advertising Will Cost 99% of Businesses
Nothing As Its 100% Tax Deductible
Nothing As Its 100% Tax Deductible
You can deduct from your assessable income any loss or outgoing
to the extent that:
(b) it is necessarily incurred in carrying on a *business for the
purpose of gaining or producing your assessable income.
Section 8-
Do You Want to Increase
Profitability Into The Future
Or Give The Money To The
ATO Now? You Decide!
You do know that nobody listens to FM radio in the major cities anymore
right? So stop wasting your radio advertising budget there and put it
where it will do some good! More and More people are listening to radio
using the internet then ever before.
TV viewing has dropped by 6% in the last 5 years, with 16-39 years olds
abandoning it in droves. On the other hand Internet use by 14-25 year
olds doubled from 18 per cent in 2002 to 36 per cent in 2007.
SOURCE: TV ratings group OzTAM
Generation Y has technology based media consumption habits and if
current media providers fail to realise this they risk being left behind.
right? So stop wasting your radio advertising budget there and put it
where it will do some good! More and More people are listening to radio
using the internet then ever before.
TV viewing has dropped by 6% in the last 5 years, with 16-
SOURCE: TV ratings group OzTAM
Generation Y has technology based media consumption habits and if
current media providers fail to realise this they risk being left behind.
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81.5 per cent own an MP3 player
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89.3 per cent own a computer
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98.6 per cent own a mobile phone
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98.5 per cent use the internet regularly
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SOURCE: Life lounge Urban Market Research 2007 for 16-
On average people were listening to radio on the internet for two hours
and 42 minutes a week on mobiles for one hour and 41 minutes and via
pod casts for 54 minutes.
SOURCE: Austereo Internet Radio Research 2007
This is no surprise as in the major overseas Markets traditional radio is
losing market share in leaps and bounds also.
Australian Metropolitan FM radio has always countered these
facts by saying that they have a massive market share in
people listening in their cars!
Where is the AM/FM Switch on this very latest moderate
price unit?! (if there is one its usually hidden away
somewhere!). City people may listen to the radio on long trips
in the car, not around the city—they have mp3 players for
that, on long trips the CD’s wear thin and statistically most
motorists take a speculative spin around the radio dial. So
when a city FM station tells you people listen to their station
when their driving, their only telling you half the truth—yes
they do, but its only on the long road trips that the old FM
radio gets a look in.
facts by saying that they have a massive market share in
people listening in their cars!
Where is the AM/FM Switch on this very latest moderate
price unit?! (if there is one its usually hidden away
somewhere!). City people may listen to the radio on long trips
in the car, not around the city—they have mp3 players for
that, on long trips the CD’s wear thin and statistically most
motorists take a speculative spin around the radio dial. So
when a city FM station tells you people listen to their station
when their driving, their only telling you half the truth—yes
they do, but its only on the long road trips that the old FM
radio gets a look in.
Advertising is the principal reason why the business person has come to inherit the earth. James R. Adams
Smart Advertisers Have Stopped Wasting Precious
Advertising Budget on Metropolitan FM Radio Stations!
Wait a minute if its the Internet I can do it myself...
Do you have an established and loyal listening audience built into the
hundreds of thousands per week during the last decade?! We do. ABM
was professionally Internet broadcasting way back when Australian
mainstream media companies were still busy belittling it. Now they are
putting up web streams of their same old FM stations and trying to
embrace the technology a decade too late. Its a different game, the
media landscape has changed dramatically and maybe in a decade
they will have worked out what we have learned through experience!
Of course you could just put a Web page, but any web savy person
will tell you that just because it is there or even advertised on a major
Search Engine, this is no guarantee that anyone will visit it. Web Radio
has now become one of the most popular uses of the Internet both
in peoples homes and on the move. FM radio is being simply replaced
by Internet Radio listening:
Do you have an established and loyal listening audience built into the
hundreds of thousands per week during the last decade?! We do. ABM
was professionally Internet broadcasting way back when Australian
mainstream media companies were still busy belittling it. Now they are
putting up web streams of their same old FM stations and trying to
embrace the technology a decade too late. Its a different game, the
media landscape has changed dramatically and maybe in a decade
they will have worked out what we have learned through experience!
Of course you could just put a Web page, but any web savy person
will tell you that just because it is there or even advertised on a major
Search Engine, this is no guarantee that anyone will visit it. Web Radio
has now become one of the most popular uses of the Internet both
in peoples homes and on the move. FM radio is being simply replaced
by Internet Radio listening:
But lets face it even if you started your own Internet Radio Station it
would be years before it brought any new customers through the door.
Just as you need an accountant to do your books and a lawyer to look
after your legal needs, you need Internet radio professionals to promote
your product in the new Radio Medium.
would be years before it brought any new customers through the door.
Just as you need an accountant to do your books and a lawyer to look
after your legal needs, you need Internet radio professionals to promote
your product in the new Radio Medium.
To Improve Your Bottom Line with
Radio Advertising That City People are
Actually Listening To Please Speak to
Radio Advertising That City People are
Actually Listening To Please Speak to
Andy Brown
Andy [@] zfmcountrywide.com
0405 900486
This is the latest generation of car Internet Radio’s