Advertising is the principal reason why the business person has come to inherit the earth.   James R. Adams

Internet Radio Advertising Will Cost 99% of Businesses

Nothing As Its 100% Tax Deductible

 

You can deduct from your assessable income any loss or outgoing

to the extent that:

(b) it is necessarily incurred in carrying on a *business for the

purpose of gaining or producing your assessable income.

 

Section 8-1 of the Income Tax Assessment Act 1997 (ITAA 1997)

 

 

 

     Do You Want to Increase

   Profitability Into The Future

    Or Give The Money To The

       ATO Now? You Decide!

Radio is the most personal of all media. Radio’s intimacy offers the advertiser the chance to speak to the listener on a one to-one basis and the result is a personal relationship between station and listener. This is in contrast to television, which is more of a distant medium, often consumed in a group setting where people react collectively to the content...

Internet Radio Is The Smart Media Of Choice In The City

You do know that nobody listens to FM radio in the major cities anymore right? More and More people are listening to radio using the internet then ever before.

 

TV viewing has dropped by 6% in the last 5 years, with 16-39 years olds abandoning it in droves. On the other hand Internet use by 14-25 year olds doubled from 18 per cent in 2002 to 36 per cent in 2007.

 

SOURCE: TV ratings group OzTAM

 

 

Generation Y has technology based media consumption habits and if current media providers fail to realise this they risk being left behind.

 

· 81.5 per cent own an MP3 player

· 89.3 per cent own a computer

· 98.6 per cent own a mobile phone

· 98.5 per cent use the internet regularly

 

SOURCE: Life lounge Urban Market Research 2007 for 16-30 year olds

 

On average people were listening to radio on the internet for two hours and 42 minutes a week on mobiles for one hour and 41 minutes and via pod casts for 54 minutes.

 

SOURCE: Austereo Internet Radio Research 2007

 

This is no surprise as in the major overseas Markets traditional radio is losing market share in leaps and bounds also.

Australian Metropolitan FM radio has always countered these facts by saying that they have a massive market share in people listening in their cars!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Where is the AM/FM Switch on this very latest moderate price unit?! (if there is one its usually hidden away somewhere!). City people may listen to the radio on long trips in the car, not around the city—they have mp3 players for that, on long trips the CD’s wear thin and statistically most motorists take a speculative spin around the radio dial. So when a city FM station tells you people listen to their station when their driving, their only telling you half the truth—yes they do, but its only on the long road trips that the old FM radio gets a look in.

To Improve Your Bottom Line with

Radio Advertising That City People are Actually Listening To Please Speak to

 

Andy Brown—Sales Manager

Andy [@] australianbroadcastingmedia.com.au

02-82093851

0405 900486

SOURCE: ACMA 2009, Growing Up in Australia; The Longitudinal Study of Australian Children and Media and Communications in Australian Families 2007.

What does the future hold? Very recent Australian studies by the ACMA have found the next generation will increasingly rely almost solely on the internet for entertainment.

Smart Advertisers Have Stopped Wasting Precious

Advertising Budget on Metropolitan FM Radio Stations!